How is the green beauty movement shifting our beauty attitudes? Seven experts weigh in

I love and support the green revolution!

edible facial

What defines a movement? The dictionary says it’s “agroupofdiffuselyorganizedpeopleororganizationsstrivingtowardacommongoalrelatingtohumansocietyorsocialchange.”

If that is the definition, then there’s no doubt that green beauty has become a movement that is poised to make epic changes to the way we “do” beauty. It already is. What began as scrupulous attention to minimizing toxicity in our personal care products has gained momentum in other areas of our lives.

When we pause to consider the ingredients that are going on our skin, it tends to reflect other changes too.

Though we think of beauty as being purely visual, the ripple effect the movement is having spans to unprecedented changes in the way companies and consumers are making sustainable choices, impacting new legislation, and even coursing deeper—to the conversations we are having with ourselves.

So…

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